Brand concept

• Brand Vision

  To become the world's leading Chinese lifestyle leader.

  

• Brand Mission

  Let life and health benefit from the wisdom of Chinese traditional medicine

  

• Brand Proposition

  The best in workmanship, the most compassionate in medicine

  

• Brand Values

  Benevolent and beneficial

  

• Brand Personality

  Sense of mission, hopeful, passionate about helping people, and a great healer